Professionals Programmatic Digital Out-of-Home: From Concept to Campaign — A Practical Masterclass for Agency & Publisher
Attendees will leave with a clear, working understanding of the programmatic DOOH ecosystem, why it outperforms direct buying on efficiency, how to activate a campaign inside The Neuron DSP (live walkthrough), how Seagulls makes inventory available programmatically, and how to measure and optimize campaign results — all grounded in real Jordan and GCC market context.
| Time | Length | Session |
|---|---|---|
| 9:30 AM | – | Doors Open — Registration, welcome coffee, networking. |
| 10:00 – 10:10 AM | 10 MIN | Welcoming — Opening from Seagulls and intro of Jeff Gunderman, DOOH Academy. |
| 10:10 – 10:15 AM | 5 MIN | "How Do You Buy Media?" |
| 10:15 – 10:40 AM | 25 MIN | Module 1: Why Programmatic — The Case for Change. Impressions vs. Spots. Data. Outcomes. |
| 10:40 – 11:05 AM | 25 MIN | Module 2: How Programmatic Works — The Ecosystem, The Workflow, The Tools (Seagulls-focused). |
| 11:05 – 11:10 AM | 5 MIN | Mid-Session Energizer: "Myth or Fact?" Rapid-Fire Programmatic Quiz. |
| 11:10 – 11:35 AM | 25 MIN | Module 3: LIVE DEMO — Planning a Campaign with Seagulls + DCO & Creative Triggers (Expert from Seagulls/The Neuron). |
| 11:35 – 12:00 PM | 25 MIN | Award-Winning Case Study: AI-Powered Retail Media Activation. |
| 12:00 – 12:15 PM | 15 MIN | Fireside Chat: The Future of OOH in Jordan. |
| 12:15 – 12:30 PM | 15 MIN | Open Q&A + Closing + Lunch. |